On Friday 17th July 1914, M. M. S. Boskovitch, the Serbian Minister at London, telegraphed to Nikola Pašić, Serbian Prime Minister and Minister for Foreign Affairs:
The Austrian Embassy is making very great efforts to win over the English press against us, and to induce it to favour the idea that Austria must give a good lesson to Serbia. The Embassy is submitting to the news editors cuttings from our newspapers as a proof of the views expressed in our press. The situation may become more acute during the next few weeks. No reliance should be placed in the ostensibly peaceable statements of Austro-Hungarian official circles, as the way is being prepared for diplomatic pressure upon Serbia, which may develop into an armed attack. It is probable that as soon as Austria-Hungary has taken action at Belgrade she will change her attitude and will seek to humiliate Serbia.