Lego: Sexism Trumps Capitalism

If you’re interested in Lego, you can skip the first 10 minutes of this promotional video, which is a rather dull little film about a Danish family of carpenters and toymakers.

In or about 1980, Lego stopped trying to market itself as a toy suitable for both girls and boys to build with, and started to aim itself purely at boys.

Twenty years later:

“The biggest issue we had was in early 2000 where we were actually losing money, coming out of 30 years of constant growth and constant profit growth,” [Poul Schou, senior vice president of Lego product group 2] said. “Then suddenly in 2000 to 2003 we were faced with a number of difficult years. And I think the biggest mistake, the biggest challenge we had at that time was that we actually lost our interest in boys in our core group.”

Pure capitalism would say “Gosh, we used to sell Lego to girls and boys. Now we’ve been trying to cut out our sales to girls for 20 years – just long enough for a whole generation of children to grow up knowing that Lego is for boys – and our sales are down! Maybe we should stop trying to cut our market by 50% and sell to all children, just like we used to!”

How to make a book a bestseller

Sister Margaret Farley is a Sister of Mercy (nuns, not a rock-and-roll band, unless they’re nuns who also do rock-and-roll music). She’s also professor emerita of Yale Divinity School. She’s not the kind of person who would write a bestseller that hit the top ten in Amazon six years after publication.

But she did.

The Vatican’s “Congregation for the Doctrine of the Faith” (the Holy Office, aka the Inquisition) took six years to consider Just Love:A Framework for Christian Sexual Ethics, which on Monday 4th June was at 142,982 on Amazon’s bestseller list. They announced to the world, very sternly, that this nun had written a book showed: “defective understanding of the objective nature of natural moral law” and pose “grave harm to the faithful.”

Twenty-four hours later, Just Love was in the top ten list on Amazon.

To give you an idea of the kind of awful thing Sister Margaret Farley is saying

The Day After The Count

My new rules for a better election system.

I think the STV system used in Scotland is good even if it does require a computer to do the count, but here’s the next set of thoughts:

One: The local authority in which you live is legally obliged to make sure that everyone who is entitled to vote is registered to vote, and special arrangements must be made for all those who would find it difficult to have a polling card delivered or to get to a polling station. Non-registration of those eligible makes the local authority subject to prosecution.

Two: Everyone is legally required to vote in the first election for which they are eligible.

Feminist Schools Day in Edinburgh

Yesterday in the Chrystal MacMillan building in George Square, Scottish Women’s Aid hosted a day school for feminists. First session started at 10:30, so as a direct result, I was heading up Castle Terrace towards the farmer’s market by 9:30.

This Food Is Not On Masterchef

XKCD deconstructed

I just realised: this is my 100th post since my very first post on 13th August 2011. Happy blogday! But however entrancing it is to wander unchecked through a garden of bright images, am I not enticing your mind from another subject of almost equal importance?